One Billion free Tunes

According to a story over at Electronista, Pepsi will offer 1 billion DRM-free tracks pepsi via Amazon.

The download promotion will be included in 5 billion of Pepsi’s soda bottle-caps, with customers needing to collect 5 caps in order to receive one free download. Pepsi ran a similar, but much smaller-scale promotion in conjunction with Apple’s iTunes Music Store in 2004, offering 100 million free tracks, of which about 5 million were redeemed. Amazon’s store is DRM-free.

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